User-generated content (UGC) video has exploded as a powerful marketing asset. It encompasses any video created by consumers, demonstrating their experiences, thoughts, and connections with brands. UGC video cultivates trust and authenticity because it feels genuine. Examples of UGC video are abundant, from testimonials on social plat… Read More

I'm totally lost on BookTok right now. It's like, this crazy vortex of book recommendations and visual videos that has me wanting to read everything in sight. I can't stop past a video without getting enthralled by the next fantasy. It's seriously taken over my life, but I'm not even complaining because I'm discovering fantastic books I never wo… Read More